Bachelor of Communication (Advertising)
2018 Deakin University Handbook
| Year | 2018 course information |
|---|---|
| Award granted | Bachelor of Communication (Advertising) |
| Course Map | This course map is for new students commencing from Trimester 1 2018. This course map is for new students commencing from Trimester 2 2018. This course map is for new students commencing from Trimester 3 2018. If you require a course map from a previous year, please contact a Student Adviser. |
| Campus | Offered at Burwood (Melbourne) |
| Cloud Campus | Yes |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 095289C Burwood (Melbourne) |
| Deakin course code | A334 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.
Opportunities to specialise in strategic and creative roles during practice-led upper level units add the depth of knowledge required of future practitioners. Assessment tasks balance advertising and communication theory with practical learning experiences to produce career-ready graduates with well-developed analytical and technical capabilities. The ability to study core option and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, will further build students’ skills base.
Career opportunities
This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors. Working on real-world client briefs for assessment tasks throughout the degree and the opportunity to undertake professional practice internships provide a valuable means of connecting with industry professionals.
For more information go to DeakinTALENT
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline specific knowledge and capabilities | Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content. |
| Communication | Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts. |
| Digital literacy | Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media. |
| Critical thinking | Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts. |
| Problem solving | Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems. |
| Self-management | Maintain professional practice and future career development using self-directed learning skills that have encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice. |
| Teamwork | Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery. |
| Global citizenship | Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks. |
| Approved by Faculty Board March 2017 | |
Course rules
To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:
- 18 credit points of core units
- 6 credit points of electives
- no more than 10 credit points at level 1
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Core Options
Level 1
Complete three 1 credit point units from the following list:
| ACG103 | Unit description is currently unavailable - (Strongly recommended for all advertising students) |
| ALR103 | Unit description is currently unavailable |
| ALR104 | Unit description is currently unavailable |
| ALJ111 | Unit description is currently unavailable |
| ALJ112 | Unit description is currently unavailable |
| ALM101 | Unit description is currently unavailable |
| ALM102 | Unit description is currently unavailable |
Level 2/3
Complete four 1 credit point units from the following list:
| ALR276 | Unit description is currently unavailable |
| ALJ216 | Unit description is currently unavailable |
| ALJ221 | Unit description is currently unavailable |
| ALM201 | Unit description is currently unavailable |
| ALM202 | Unit description is currently unavailable |
| ADV201 | Unit description is currently unavailable |
| ACC303 | Unit description is currently unavailable |
| ACC302 | Unit description is currently unavailable |
| MIS203 | Unit description is currently unavailable |
| MIS203 | Unit description is currently unavailable |
| ACG276 | Unit description is currently unavailable |
Course structure
Units
Level 1
| ACC100 | Unit description is currently unavailable |
| ALA101 | Unit description is currently unavailable |
| ALA102 | Unit description is currently unavailable |
3 Core Options level 1
2 Electives
Level 2
| ALA201 | Unit description is currently unavailable |
| ALA202 | Unit description is currently unavailable |
| ALA203 | Unit description is currently unavailable |
4 Core options level 2/3
1 Elective
Level 3
| ALR382 | Unit description is currently unavailable (2 credit points) |
| ALA302 | Unit description is currently unavailable |
| ALA301 | Unit description is currently unavailable (2 credit points) |
3 Electives
Course structure
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Other learning experiences
There will be opportunities throughout the course for students to engage with real briefs and industry professionals. These experiences will be integrated into units where students will have external clients or industry representatives provide content to more closely connect the learning experience with industry practices.