Bachelor of Communication (Digital Media)
2027 Deakin University Handbook
| Year | 2027 course information |
|---|---|
| Award granted | Bachelor of Communication (Digital Media) |
| Course credit points | 24 |
| Deakin course code | A333 |
| Course version | 2 |
| Faculty | Faculty of Arts and Education |
| Course information | For students who commenced from 2016 to 2022 |
| Campus | Offered to continuing students only. |
| Final intake | The final intake to this course was in teaching period 3, 2022. Students should contact Student Central for course, course map and enrolment information. |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS code | 089296K Burwood (Melbourne), Waurn Ponds (Geelong) |
Course sub-headings
Course learning outcomes
| Course Learning Outcomes |
|---|
| Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts. |
| Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. |
| Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. |
| Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives |
| Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts. |
| Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. |
| Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions. |
| Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities. |
Approved at Faculty Board September 2021
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.
Course rules
To complete the Bachelor of Communication (Digital Media) you must pass 24 credit points. This includes:
- DAI001 Academic Integrity Module (0-credit-point compulsory unit) in your first study period
- 12 credit points of core units
- 3 course electives from level 1 (List A)
- 3 course electives from level 2/3 (List B)
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- at least 6 credit points at level 3.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Level 1
| ACC100 | Gutenberg to Zuckerberg: Communication in Everyday Life |
| ALM101 | Making Social Media |
| ALM102 | Making Video |
Level 2
| ALM201 | Gamified Media |
| ALM202 | Quantified Media |
| ALM215 | Global Media [previously ALC215] |
ACC213 Dilemmas, Defamation, Deception and Disinformation [no longer available for enrolment]
Level 3
| ACC302 | Advertising: Desire, Consumption and the Attention Economy [together with ALM302 replaces ALC302] |
| ALM302 | Digital Media Entrepreneurship [together with ACC302 replaces ALC302] |
| ALM305 | Media Ecologies [previously ALC305] |
| AWL300 | Internship [replaces ACC320] |
| AWL302 | Your Professional Story [replaces ACC321] |
ACC320 Communication Internship A: Placement [No longer available for enrolment, replacement unit AWL300]
ACC321 Communication Internship B: Career Development [No longer available for enrolment, replacement unit AWL302]
ALC302 Digital Media Entrepreneurship [2 credit points, no longer available for enrolment, replacement units ALM302 and ACC302]
Course electives
Complete three 1 credit point units chosen from the following course electives (List A):
| ALA101 | Advertising Principles and Practices |
| ALA102 | Creative Brand Communication |
| ALJ111 | Introduction to Journalism |
| ALJ112 | News Reporting |
| ALR103 | Introduction to Public Relations |
| ALR104 | Strategic Communication and Writing |
ADT103 UX Fundamentals [no longer available for enrolment]
Either
| IND101 | Introduction to Aboriginal Studies |
Or
| IND102 | Aboriginal Australian Stories and Songlines |
Complete three 1 credit point units chosen from the following course electives (List B):
| ADT202 | Web and Interface Design [replaces ADV201] |
| ACC302 | Advertising: Desire, Consumption and the Attention Economy |
| ALA302 | Transmedia Storytelling for Brands |
| ALM216 | Social Media Strategy [replaces ACC303] |
| ALR376 | Ethics, Persuasion and Society |
Either
| IND203 | Caring for Country |
Or
| IND301 | Politics of Resistance in Indigenous Australia |
ACC303 Communication Research Practices [No longer available for enrolment, replacement unit ALM216]
ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]
MIS203 Managing Information in The Digital Age [No longer available for enrolment, no replacement unit]
Electives
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least two more credit points from the course electives listed.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.