Bachelor of Communication (Digital Media)
2020 Deakin University Handbook
| Year | 2020 course information |
|---|---|
| Award granted | Bachelor of Communication (Digital Media) |
| Course Map | This course map is for new students commencing from Trimester 1 2020. This course map is for new students commencing from Trimester 2 2020. This course map is for new students commencing from Trimester 3 2020. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Campus | Offered at Burwood (Melbourne), Waurn Ponds (Geelong) |
| Cloud Campus | Yes |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 089296K Burwood (Melbourne), Waurn Ponds (Geelong) |
| Deakin course code | A333 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
Digital media at Deakin adopts an innovative 'fusion' approach to learning and teaching. Engaging in a participatory and supportive environment you will produce real-world digital and social media content from year one onward. The course also places a strong emphasis on developing your professional-personal brand to help you build strong connections to online communities.
In addition to core digital media you can choose from complementary fields such as advertising, design, film and television, journalism, and public relations to broaden your skills base.
The combination of practice-based assessments, industry exposure and the internship in your final year means you graduate with a portfolio of work demonstrating your ability to build online communities and help organisations and clients with digital content solutions.
Do you want to carve a career in today’s rapidly evolving media climate?
Gain an understanding of the function and influence of communications industries locally and globally, and learn practical skills in social media content creation, podcasting, website creation, video-making and more. With an emphasis on emerging technologies and real-world learning, you'll explore themes like:
- how to build social media identities
- engaging audiences with podcasts and videos
- how to run crowdfunding campaigns
- how to become a digital media entrepreneur
- how to manage social media in organisations.
Graduate job-ready with the chance to undertake industry internships so you can network with professionals and gain experience in your chosen field before you even graduate.
Through practical assessments and internships, this degree enables you to build a dynamic network, digital portfolio and strong professional-personal brand to give you an edge with future employers.
Career opportunities
Digital media work spans a diverse range of industries and organisations, from multimedia businesses to public relations agencies to content providers in the entertainment industry.
Deakin graduates find work in the following roles:
- content producer/digital producer
- social media officer/coordinator
- media assistant/officer/advisor
- community engagement officer/coordinator
- marketing analyst/coordinator
- various social media specialist freelance work.
For more information go to DeakinTALENT
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Pathways
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline specific knowledge and capabilities | Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts. |
| Communication | Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. |
| Digital literacy | Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. |
| Critical thinking | Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives |
| Problem solving | Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts. |
| Self-management | Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. |
| Teamwork | Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions. |
| Global citizenship | Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities. |
| Approved by Faculty Board September 2019 | |
Course rules
To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:
- 12 credit points of core units
- 3 course electives from level 1 (List A)
- 3 course electives from level 2/3 (List B)
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- no fewer than 6 credit points at level 3
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Course Electives
Complete three 1 credit point units chosen from the following course electives (List A):
| ACG103 | Design Skills |
| ALA101 | Advertising Principles and Practices |
| ALA102 | Creative Brand Communication |
| ALJ111 | News Reporting 1 |
| ALJ112 | News Reporting 2 |
| ALR103 | Introduction to Public Relations |
| ALR104 | Strategic Communication and Writing |
| IND101 | Introduction to Aboriginal Studies |
Complete three 1 credit point units chosen from the following course electives (List B):
| ACC302 | Advertising: Desire, Consumption and the Attention Economy |
| ACC303 | Communication Research Practices |
| ACF202 | Documentary Production |
| ADV201 | Web Design and Interactivity |
| ALA302 | Transmedia Storytelling |
| ALR276 | Ethical Communication and Citizenship |
| IND201 | Aboriginal Knowledges and Experiences: Historical Journeys-Contemporary Perspectives |
| MIS203 | Making Sense of Information |
Course structure
Electives
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least two more credit points from the course electives listed.
Course structure
Level 3
| ACC320 | Communication Internship A: Placement |
| ACC321 | Communication Internship B: Career Development |
| ALC302 | Digital Media Entrepreneurship (2 credit points) |
| ALM305 | Media Ecologies (previously ALC305) |
Course structure
Level 2
| ACC213 | Media Law and Ethics |
| ALM201 | Gamified Media |
| ALM202 | Quantified Media |
| ALM215 | Global Media (previously ALC215) |
Course structure
Level 1
| ACC100 | Communication in Everyday Life |
| ALM101 | Making Social Media |
| ALM102 | Making Video |
Work experience
Work Integrated Learning experiences are embedded within the course’s core units.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
There will be opportunities throughout the course for students to engage with real briefs and industry professionals. These experiences will be integrated into units where students will have external clients or industry representatives provide content to more closely connect the learning experience with industry practices.
There are opportunities to engage in global mobility (domestic and international) programs including overseas internships and study abroad (subject to offer).