Bachelor of Communication (Digital Media)
2018 Deakin University Handbook
| Year | 2018 course information |
|---|---|
| Award granted | Bachelor of Communication (Digital Media) |
| Course Map | This course map is for new students commencing from T1 2018. This course map is for new students commencing from T2 2018. This course map is for new students commencing from T3 2018. If you require a course map from a previous year, please contact a Student Adviser. |
| Campus | Offered at Burwood (Melbourne), Waurn Ponds (Geelong) |
| Cloud Campus | Yes |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 089296K Burwood (Melbourne), Waurn Ponds (Geelong) |
| Deakin course code | A333 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.
Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and Intellectual Property among many other workplace-relevant areas.
Career opportunities
As a graduate of the Bachelor of Communication (Digital Media) you will acquire excellent knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities which you will develop in this course, becoming a media industries professional and future leader. The emphasis in the degree on online media, television and cross platform intersections positions you as a key recruit for Australian and international media companies. Your knowledge of advertising and big data, and celebrity, key drivers of media industries, provides an edge over other graduates. The course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Internships and global study experiences add to this advantage. Further study in our innovative communication honours degree is another opportunity upon graduation, designed for more advanced professional research training.
For more information go to DeakinTALENT
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline specific knowledge and capabilities | Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts. |
| Communication | Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. |
| Digital literacy | Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. |
| Critical thinking | Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives |
| Problem solving | Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. |
| Self-management | Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. |
| Teamwork | Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. |
| Global citizenship | Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms with an awareness of professional legal and ethical responsibilities. |
| Approved by Faculty Board March 2017 | |
Course rules
To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:
- 18 credit points of core units
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Course structure
Electives
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (https://www.deakin.edu.au/course/bachelor-arts). We do recommend students complete at least two more selectable core units listed above.
Course structure
Complete four 1 credit point units chosen from the following list:
| ADV201 | Unit description is currently unavailable |
| ALR276 | Unit description is currently unavailable |
| ACF202 | Unit description is currently unavailable |
| MIS203 | Unit description is currently unavailable |
| ALA302 | Unit description is currently unavailable |
| ACC303 | Unit description is currently unavailable |
| ACC302 | Unit description is currently unavailable |
| ACG276 | Unit description is currently unavailable |
Course structure
Complete three 1 credit point units chosen from the following list:
| ACG103 | Unit description is currently unavailable |
| ALA101 | Unit description is currently unavailable |
| ALA102 | Unit description is currently unavailable |
| ALR103 | Unit description is currently unavailable |
| ALR104 | Unit description is currently unavailable |
| ALJ111 | Unit description is currently unavailable |
| ALJ112 | Unit description is currently unavailable |
Course structure
Level 3
| ALC305 | Unit description is currently unavailable |
| ALC302 | Unit description is currently unavailable (2 credit points) |
| ALR382 | Unit description is currently unavailable (2 credit points) |
Course structure
Level 2
| ALM201 | Unit description is currently unavailable |
| ALM202 | Unit description is currently unavailable |
| ALC215 | Unit description is currently unavailable |
Course structure
Level 1
| ACC100 | Unit description is currently unavailable |
| ALM101 | Unit description is currently unavailable |
| ALM102 | Unit description is currently unavailable |
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Other learning experiences
There will be opportunities throughout the course for students to engage with real briefs and industry professionals. These experiences will be integrated into units where students will have external clients or industry representatives provide content to more closely connect the learning experience with industry practices.