The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.
Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, celebrity and media industry processes of planning and production, among many other workplace-relevant areas.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
Review, understand and analyse major Media theories and concepts relating to media genres and representations, technological innovation, research methods, and professional practices in diverse industry contexts, including digital media, journalism, public relations, film and television.
Communication
Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes.
Digital literacy
Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field.
Critical thinking
Critically and analytically evaluate Media texts, issues, organisations, and industries, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives.
Problem solving
Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts.
Self-management
Demonstrate independent, motivated, and self-directed learning and the ability to complete work effectively and effectively as an independent researcher and practitioner.
Teamwork
Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions.
Global citizenship
Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms individually and collaboratively with an awareness of professional legal and ethical responsibilities.
Approved by Faculty Board May 2014
Course rules
To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:
15 credit points of compulsory core units
9 credit points of elective units from any discipline area
no more than 10 credit points at level 1
at least 14 credit points at level 2 and above
no more than 8 credit points taken outside the Faculty of Arts and Education
