Graduate Certificate of Business (Marketing)

Course summary for international students

Year	2026 course information
Award granted	Graduate Certificate of Business (Marketing)
Campus	This course is only offered Online
Length	1 year part-time
Fee paying annual fee - commencing 2026	$24,028 AUD
Level	Postgraduate (Graduate Certificate and Graduate Diploma)
Deakin course code	M589
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
INTERNATIONAL STUDENTS – Please note that due to Australian Government regulations, student visas to enter Australia cannot be issued to students who enrol in Deakin online courses.

Course sub-headings

Course overview

Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s Graduate Certificate of Business (Marketing). Whether you’re looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.

Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.

Do you want to develop practical, in-demand marketing skills and grow your career?

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.

Online studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

Fees and charges

The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

Learn more about tuition fees.

Career opportunities

As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:

brand manager
content developer
digital marketing officer
marketing officer
social media officer.

Course learning outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Evaluate and apply advanced concepts and theories relating to marketing and business management.
Communication	Apply effective communication skills in marketing and business contexts.
Digital literacy	Not explicitly addressed as a learning outcome in this award.
Critical thinking	Apply critical analysis skills to the (business) marketing environment.
Problem solving	Create solutions to various marketing problems in real-world contexts and complex marketing applications.
Self-management	Not explicitly addressed as a learning outcome in this award.
Teamwork	Not explicitly addressed as a learning outcome in this award.
Global citizenship	Not explicitly addressed as a learning outcome in this award.

Course rules

To complete the Graduate Certificate of Business (Marketing), you must pass 4 credit points.

2 credit points of core units
2 credit points of course elective units

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity and Respect at Deakin

Core units

MMT732/MMK732

Marketing Management ^{^}

MMK713

Consumer Behaviour

^MMT denotes Study Tour version of the unit

Course electives

Plus 2 credit points from the following units:

MMK710

Fundamentals of MarTech

MMK737

Digital and Social Media Marketing

MPP710

Environmental Sustainability for Business

MIS776

Design Thinking for Innovation

Admission criteria

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.

A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.

Academic requirements

To be considered for admission to this degree you will need to meet at least one of the following criteria:

completion of a bachelor degree or higher in any discipline
at least two years’ relevant work experience* (or part-time equivalent)*

Examples of relevant work experience include, but not limited to Marketing Professionals. This includes roles such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors.

Senior Leadership Roles: This category extends beyond marketing and includes positions like Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers.

Entrepreneurs: Individuals who have successfully operated their own businesses for several years

English language proficiency requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

bachelor degree from a recognised English-speaking country
IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

Admissions information

Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.

Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.

Pathways

This course can be a pathway to:

Master of Business (Marketing) (M789)

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.

Further study

M789 Master of Business (Marketing)

Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Work experience

This course does not require students to complete compulsory work integrated learning units.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.