Bachelor of Business (Sport Management)

Course summary for international students

Year	2026 course information
Award granted	Bachelor of Business (Sport Management)
Campus	Offered at Burwood (Melbourne), Online
Length	3 years full-time
Fee paying annual fee - commencing 2026	$44,800 for 1 yr full-time AUD
CRICOS code	072593G Burwood (Melbourne)
Level	Undergraduate
Deakin course code	M391
VTAC codes	1400514663 - Burwood (Melbourne), International full-fee paying place
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course sub-headings

Course overview

Make your mark behind the scenes in the dynamic sport industry with Deakin's Bachelor of Business (Sport Management). Build the skills required to manage sport organisations, coordinate competitions and major events, and lead community-based sport programs. Learn to manage the business side of sport through specialised training in sport marketing, finance, management and law, event and facility management – so you graduate ready to thrive in increasingly professionalised sport environments. You can also expand your business expertise by completing a complementary business major.

Benefit from exclusive opportunities with leading organisations such as the Melbourne Cricket Club (MCC), AFL, Swimming Australia, Geelong Cats and Netball Victoria. These industry partnerships open the door to exciting placements and real-world learning that connect you with the best in the business.

Want to help shape the future of your favourite sports?

Develop the skills to make a significant impact through immersive, practical experience. You will engage in industry placements completing at least 100 hours with a host sporting organisation, so you can apply your knowledge in real-world settings. Learn from teachers who are leaders in their field. B Benefit from their industry expertise and insights, while growing your professional network through their strong connections. With this qualification, you will be l well-prepared to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Professional recognition

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Fees and charges

The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

Learn more about international student fees.

Career opportunities

The professionalisation of sport in Australia and globally – especially women’s and junior sport – along with the golden decade of sport has opened the door to exciting new roles and pathways. As the #1 Victorian university for graduate employment, Deakin prepares you to thrive in career opportunities including:

advertisement and sponsorship consultant
commercial partnership administrator
competitions coordinator/manager
corporate partnerships coordinator/manager
event operations coordinator/manager
facility manager
media and marketing manager
participation coordinator/manager
player agent
professional players’ manager
social media officer
sport analyst
sport management consultant
ticketing and engagement coordinator.

Course learning outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations
Communication	Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings
Digital literacy	Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry
Critical thinking	Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry
Problem solving	Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry
Self-management	Demonstrate skills to work independently and take responsibility for continuing professional development
Teamwork	Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry
Global citizenship	Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural)

Course rules

To complete the Bachelor of Business (Sport Management), you must pass 24 credit points. This includes:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
16 credit points of core units
8 credit points of open elective units (which may include a major)
a maximum of 10 credit points at level 1
a minimum of 6 credit points at level 3 (4 credit points of Faculty of Business and Law units).

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

All students are required to meet the University's academic progress and conduct requirements.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:

DAI001

Academic Integrity and Respect at Deakin

Core units

Business Core Units

MAA103

Accounting for Decision Making

MAE101

Economic Principles

MAF101

Fundamentals of Finance

MIS171

Business Analytics

MLC101

Law for Commerce

MMK101

Marketing Fundamentals

MMM132

Management

MWL101

Professional Insight

Sport Management Core Units

Sport and the Law

Sport Organisation

Sport in Society

High Performance Sport Environments

MMS306

Sport Industry Experience

MMS307

Sport Facility and Event Management

MMS308

Sport Marketing

MMS320

Sport Innovation and Entrepreneurship ^(Capstone)

Open electives

The 8 credit points of open elective units may be selected from:

A major/minor of your choice^{^*}
any Level 2 or Level 3 units offered by the University^*
MMS314 Sport Policy and Development ^{^^}

^{^}recommended: a major or minor(s) from the Bachelor of Commerce or Sports Journalism

* subject to availability

^{^^}recommended elective

Admission criteria

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.

If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.

Academic requirements

Academic requirements - Current or recent secondary education

If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

Year 12 prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

ATAR

Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

Academic requirements - Higher education study

If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.

Academic requirements - VET study

If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

completion of a certificate IV or higher in a related discipline
completion of a diploma or higher in any discipline
at least 50% completion of a diploma or higher in a related discipline

Academic requirements - Work and life experience

If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.

English language proficiency requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

Admissions information

Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2026 students (PDF, 879KB) – their average ATARs, whether they had any previous higher education experience and more.

Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.

Course duration

You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.

Workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Selection adjustment

Subject adjustment

A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: General Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

Access and equity

Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under-represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.