Bachelor of Marketing (Psychology)

Course summary for international students

Year	2026 course information
Award granted	Bachelor of Marketing (Psychology)
Campus	Offered at Burwood (Melbourne), Online
Length	3 years full-time
Fee paying annual fee - commencing 2026	$43,600 for 1 yr full-time AUD
CRICOS code	0100820 Burwood (Melbourne)
Level	Undergraduate
VTAC codes	1400510663 - Burwood (Melbourne), International full-fee paying place
Deakin course code	M336
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course sub-headings

Course overview

Study Deakin’s Bachelor of Marketing (Psychology) and become an expert at uncovering what drives consumers. This course brings together marketing and psychology to give you a unique skill set that is valued across all industries. Develop skills to analyse why people make decisions, then turn those insights into targeted, effective marketing campaigns.

Explore how consumers make decisions based on who they are and learn how to apply this knowledge through practical marketing and communication projects. You will graduate with a competitive edge for a wide range of roles and have the option to continue your studies towards becoming a Certified Practising Marketer or registered psychologist.

Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?

Hone your skills working on practical business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Leverage the strong industry partnerships of Deakin Business School and the School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:

get hands-on experience with emerging technologies and analytics tools
work on psychology-led marketing strategies in industry settings
complete research reports, presentations and projects that simulate real-world scenarios
create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in ensuring you graduate with industry insight, strong networks and real-world preparation. Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Social Psychology and Integrated Marketing Communications in the Digital Age.

Professional recognition

The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).

Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.

Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Fees and charges

The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

Learn more about international student fees.

Career opportunities

Deakin is ranked the #1 Victorian university for graduate employment, putting you in a strong position to choose from a diverse range of roles and industries, including: customer experience officer

customer insights analyst
customer journey expert
advertiser
consumer advocate
communications manager
digital marketing director
insights data translator
market and consumer research
touchpoint and engagement designer

Course learning outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing
Communication	Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications
Digital Literacy	Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology
Critical thinking	Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts
Problem Solving	Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions
Self-management	Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology
Teamwork	Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments
Global Citizenship	Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks

Course rules

To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points. This includes:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
23 credit points of core units
1 credit point of Work Integrated Learning (WIL) course elective units.

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

All students are required to meet the University's academic progress and conduct requirements.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity and Respect at Deakin

Core units

HPS104

Foundations of Psychological Science

HPS105

Foundations of Psychological Practice

HPS111

Introduction to Psychology: Human Behaviour

HPS121

Introduction to Psychology: Individual and Social Development

HPS201

Psychology Research Methods (Introductory)

HPS202

Developmental Psychology (Child and Adolescent)

HPS203

Cognitive Psychology

HPS204

Social Psychology

HPS301

Psychology Research Methods (Intermediate)

HPS307

Personality Psychology

HPS308

Psychopathology

HPS310

Biological Psychology (Brain and Behaviour)

HPS304

Social Psychology (Advanced)

MIS171

Business Analytics

MMK101

Marketing Fundamentals

Services Marketing

Consumer Behaviour

Brand Management

Integrated Marketing Communications in the Digital Age

Marketing Insights

Business Ethics

Professional Insight

Strategic Marketing ^(Capstone)

Course electives

One credit point from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL317

Entrepreneurship Experience

MWL318

Internship

MWL319

International Consultancy Experience

or another WIL unit available in the University subject to meeting unit pre-requisites.

Unit selection

Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.

Part-time studies

part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.

Admission criteria

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.

If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.

Academic requirements

Academic requirements - Current or recent secondary education

If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

Year 12 prerequisite subjects

Units 3 and 4: a study score of at least 30 in English EAL (English as an Additional Language) or at least 25 in English other than EAL

ATAR

Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

Academic requirements - Higher education study

If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.

Academic requirements - VET study

If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

completion of a certificate IV or higher in a related discipline
completion of a diploma or higher in any discipline
at least 50% completion of a diploma or higher in a related discipline

Academic requirements - Work and life experience

If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.

English language proficiency requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

Admissions information

Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2026 students (PDF, 879KB) – their average ATARs, whether they had any previous higher education experience and more.

Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

Pathways

Expand your career options and create pathways into further study.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

Please note that a maximum of five credit points can be granted for Psychology core units.

You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.

Course duration

You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.

Workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Selection adjustment

Subject adjustment

A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology, Maths: General Mathematics or Psychology equals 2 aggregate points per study. Overall maximum of 12 points.

Access and equity

Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under-represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.