ALC708 - Social Media Content Creation
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Lauren Bevilacqua Trimester 3: Lauren Bevilacqua |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | Trimester 1: 1 x 2-hour on campus seminar per week Trimester 3: 1 x 4-hour on campus intensive (seminar) in weeks 1, 2, 4, 8, 10 and 1 x 2-hour online seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week. |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
This unit enables students to explore, examine, and experience contemporary social media content creation in relation to diverse digital contexts. A critical and creative approach to learning with/about online platforms and how to engage audiences through them is facilitated by hands-on media-making activities. Engaging in a highly interactive way with the potential benefits of digital media for professional-personal use, students learn how to build a dynamic online personal-professional brand and portfolio.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Explicate and critique social media spaces, behaviours and debates relevant to a wide range of personal, professional and industry contexts | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Apply real-world social media technologies to develop your professional-personal online identity and portfolio by creating digital content that conforms to advanced media-making conventions and techniques | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Utilise advanced digital literacies by conforming to legal and ethical standards of media-making and contributing to an online learning community using social media platforms as a global digital citizen | GLO3: Digital literacy GLO8: Global citizenship |
| ULO4 | Apply advanced communication skills in written, visual and oral formats to create and share digital content using social media for a range of purposes and audiences | GLO2: Communication |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment task 1: Exercise, Creative media output* | 1000 words or equivalent | 20% | Week 4 |
| Assessment task 2: Exercise, Creative media output* | 1000 words or equivalent | 20% | Week 6 |
| Assessment task 3: Exercise, Creative media output* | 1500 words or equivalent | 30% | Week 8 |
| Assessment task 4: Exercise, Creative media output* | 1500 words or equivalent | 30% | Week 12 |
*Assessment tasks will require students to publish media (written, audio and visual) on the internet, use real social media and other digital platforms and build a public online professional portfolio.
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALC708 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.