MAE214 - Business Strategy in the Digital Economy
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | MAE314 |
| Unit Chair: | Ching-Jen Sun |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MAE314 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2 hour on-campus lecture (recordings provided) each week and 1 x 1 hour on-campus seminar (recordings provided) each week. |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2 hour recorded lecture each week and 1 x 1 hour online seminar in weeks 4, 7 and 10. |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed:
- Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
- Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
- Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
- Internal organisation. How should the firm organise its structure and systems internally? How can a contract be written in order to create appropriate incentives?
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Evaluate the market and recognise opportunities under competition. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Design strategies to achieve efficient operations under various restrictions and constraints. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Explain and propose ways of structuring and organising the production of a firm. | GLO1: Discipline-specific knowledge and capabilities |
| ULO4 | Analyse and reflect on the role of economics in the marketplace, taking into account global perspectives. | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Problem-based written assignment | 1000 words | 25% | Week 6 |
| Assessment 2: (Individual) Problem-based written assignment | 1500 words | 35% | Week 9 |
| Assessment 3: Part B: (Individual) Written Reflection (self) | Part A: 4000 words Part B: 300 words | Part A: 35% Part B: 5% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for MAE214 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.