ALR210 - Media Relations Strategy
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Ross Monaghan Trimester 3: Ross Monaghan |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR206, ALR207 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | Trimester 1: 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials |
| In-person attendance requirements: | Trimester 3: 1 x 3.5-day on-campus intensive (seminars) per trimester (held at the Burwood campus) |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Apply the required conventions to create and/or monitor media content | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy |
| ULO2 | Demonstrate skills in digital content creation appropriate to an organisation's media requirements | GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
| ULO3 | Develop clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channels | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
| ULO4 | Critically review theories related to contemporary professional communication practice and make informed decision regarding application | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Part A: Media Kit Part B: Media Kit | 2400 words or equivalent | 60% total Part A: 30% Part B: 30% | Part A: Media Kit – Week 6 Part B: Media Kit – Week 10 |
| Assessment 2: Social media project | 1600 words or equivalent | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALR210 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.