Bachelor of Business (Sport Management)
2022 Deakin University Handbook
| Year | 2022 course information |
|---|---|
| Award granted | Bachelor of Business (Sport Management) |
| Course Map | This course map is for new students commencing from Trimester 1 2022. This course map is for new students commencing from Trimester 2 2022. This course map is for new students commencing from Trimester 3 2022. |
| Campus | Offered at Burwood (Melbourne) |
| Cloud Campus | Yes |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 072593G Burwood (Melbourne) |
| Deakin course code | M391 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). You will develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. To thrive in increasingly professionalised sporting organisations, you'll learn how to manage the business side of sport, with specialised training in sport marketing, finance, management and law. You can also expand on your business expertise by completing a complementary business major.
When you join the longest-running sport management course in Australia, you'll gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Geelong Football Club, Deakin Melbourne Boomers and Netball Victoria will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.
Want to help shape the future of your favourite sports?
Develop the skills to make a real impact through hands-on experience. You'll participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.
Learn from teachers who are leaders in their field. You’ll benefit from their knowledge and strategies, while growing your professional networks through their vast connections.
With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Career opportunities
The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include:
- Advertisement and Sponsorship Consultant
- Commercial Partnership Administrator
- Community Engagement Officer
- Event Operations Coordinator
- Facility Manager
- Media and Marketing Manager
- Player agent
- Professional players’ manager
- Public Relations Officer
- Sport Analyst
- Sports journalist
- Sports management consultant
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Fees and charges
Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load. To find out about the fees and charges that apply to you, visit the Current students fees website or our handy Fee estimator to help estimate your tuition fees.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as photocopying or travel.
Course Learning Outcomes
| Graduate Learning Outcome | Course Learning Outcome |
| Discipline specific knowledge and capabilities | Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations |
| Communication | Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings |
| Digital literacy | Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry |
| Critical thinking | Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry |
| Problem solving | Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry |
| Self-management | Demonstrate skills to work independently and take responsibility for continuing professional development |
| Teamwork | Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) |
Course rules
To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.
To complete the course you must include:-
- 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
- completion of MAI010 Academic Integrity Module (0-credit-point compulsory module)
- 8 credit points of elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
- Level 1 - no more than 10 credit points
- Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:
| MAI010 | Academic Integrity Module |
Core units
Business Core Units
| MAA103 | Accounting for Decision Making |
| MAE101 | Economic Principles |
| MAF101 | Fundamentals of Finance |
| MIS171 | Business Analytics |
| MLC101 | Law for Commerce |
| MMK101 | Marketing Fundamentals |
| MMM132 | Management |
| MWL101 | Professional Insight |
Sport Management Core Units
| MLC310 | Sport and the Law |
| MMS100 | Sport Organisation |
| MMS201 | Sport in Society |
| MMS202 | Managing High Performance Sport |
| MMS306 | Sport Management Practicum |
| MMS307 | Sport Facility and Event Management |
| MMS308 | Sport Marketing |
| MMS313 | Sport Leadership and Governance |
Elective units
The 8 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:
| MMS314 | Planning for Sport Policy and Development |
Work experience
This course provides students the opportunity to complete one or more elective work integrated learning units.
More Information: WIL Programs
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
This course includes the option of other learning experiences (ie an approved international learning experience)