MMS712 - Sport Marketing
Unit details
| Year: | 2022 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Damien Whitburn |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1.5 hour class, 1 x 1.5 hour seminar per week |
| Scheduled learning activities - cloud: | Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided) |
Content
The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Explain the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Contextualise, identify, and analyse market factors to create strategic sport marketing solutions | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Communicate complex analyses of issues facing sport organisations, identifying potential outcomes and justifying recommendations | GLO1: Discipline-specific knowledge and capabilities |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) |
Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Case study | 4000 words | 50% | Week 6 |
| Assessment 2: (Group – 4 students) | Part A: 4000 words | Part A: 25% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMS712 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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