MMS706 - Sport Business Analytics
Unit details
| Year: | 2022 unit information |
|---|---|
| Enrolment modes: | Intensive 05 Cloud |
| Credit point(s): | 1 |
| Previously coded as: | MIS706 |
| EFTSL value: | 0.125 |
| Unit Chair: | INTENSIVE 05: Damien Whitburn |
| Cohort rule: | This unit is only available to students enrolled in M539, M709, M748 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MIS706 |
| Typical study commitment: | Typically 100 hours of learning and assessment activities per Deakin credit point |
| Scheduled learning activities - cloud: | Online independent and collaborative learning activities including online content for each topic which is available as scheduled by the Unit Chair. |
Note:This unit will be delivered over 5 weeks during Intensive Period . Dates: Monday 25 April - Friday 27th May 2022 | |
Content
This unit integrates sport business knowledge with data analytics expertise. It brings the skills, knowledge and technological tools of information management, statistics, data mining and management science to the sport business. It focuses on unlocking insights contained in data to improve on-field success (such as player performance, team quality, injury prevention, sport participation and player recruitment and retention), and off-field success (such as to enhance fan experiences, understand fan and consumer behaviour, and to guide human resource management decisions). In this unit students will explore how and why data is beneficial to many in the industry including coaches, managers, agents, scouts, marketing professionals, medical personnel and the analytics staff in ways that advance operational efficiency, financial performance, and strategic management in sport organisations.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply knowledge of data analytics to inform strategic decision making in the sport industry | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Source, analyse and present complex sport industry-relevant data and information using technology and online tools | GLO3: Digital literacy |
| ULO3 | Critically analyse and synthesise complex information relevant to the sport industry | GLO4: Critical thinking |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Multi-component Task (Sport Business Analytics Project) | equivalent of 5 x 1000 words each | 100% total (5 x 20%) | Weeks 2, 3, 4, 5 and 6 of the intensive teaching period. |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMS706 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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