MMS702 - Fan and Participant Engagement
Unit details
| Year: | 2022 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Damien Whitburn |
| Cohort rule: | For students enrolled in M709 and M748 |
| Prerequisite: | M709 students: Nil M748 students: MMS711 and MMS712 |
| Corequisite: | Nil |
| Incompatible with: | MMS715 |
| Typical study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 3 face-to-face contact hours per week (1 x 1.5-hour class and 1 x 1.5-hour seminar) |
| Scheduled learning activities - cloud: | Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided) |
Content
The unit identifies sport consumer behaviour patterns as they apply to engaging with sport fans, participants and stakeholders. Students will examine various digital communication platforms to equip contemporary sport managers with the tools and strategies to develop comprehensive and strategic sport marketing and engagement plans
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Identify, analyse and synthesise the range of sport consumer motivations and purchasing patterns that impact sport organisation marketing and management strategies | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Explain the role of various digital communication platforms as tools in developing integrated marketing communications within the context of broader strategic marketing plans in sport organisations | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Analyse and evaluate consumer behaviour information to create effective marketing and communication strategies to engage sport fans and participants | GLO1: Discipline-specific knowledge and capabilities |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Essay | 2500 words | 40% | Week 7 |
| Assessment 2: (Individual) Report (Business) | 3500 words | 60% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMS702 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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