HMO105 - The Business of Optometry
Unit details
| Year: | 2022 unit information |
|---|---|
| Important Update: | Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates. Last updated: 4 March 2022 |
| Enrolment modes: | Trimester 3: Waurn Ponds (Geelong) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 3: Nick Hockley |
| Cohort rule: | Must be enrolled in D302 Bachelor of Vision Science/Master of Optometry. Up to 10 places may be offered to students not enrolled in D302. Please note a 75% WAM will need to be achieved in order to be considered - please contact health-enquire@deakin.edu.au |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 3 x 1 hour class (face-to-face and in Cloud) and 1 x 2 hour Team Based Activity per week |
Content
This unit will provide students with an introduction to the skills and knowledge required to establish and operate an optometry business. Students will undertake study of different models of optometry business, business planning and practice set-up, finance and accounting (including key sources of revenue and expense), business law, practice operations and management, human resources and staff management, and the retail and supply chain. Students will also undertake the first stage of their Transition to Clinical Practice training, which prepares them both to engage with the learning activities used in Year 2 of the course, and to choose and then undertake a successful Clinical Residential Placement.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Describe the relative strengths and weaknesses of various models of optometry business, including traditional and online business. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Explain basic management accounts (income, balance sheet and cash flow statements) in the context of an optometry business. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Perform individual or group research in order to identify and communicate concepts of retail standards, customer service and customer satisfaction in the context of an optometry business. | GLO1: Discipline-specific knowledge and capabilities |
| ULO4 | Apply knowledge of human resource functions such as appointing new staff, staff rostering, staff motivation and performance management, staff training and exit of staff in the context of an optometry business. | GLO1: Discipline-specific knowledge and capabilities |
| ULO5 | Describe the key performance indicators used by optometry business owners. | GLO1: Discipline-specific knowledge and capabilities |
| ULO6 | Demonstrate an understanding of key ethical concepts and/or challenges facing Optometrists in a clinical setting | GLO1: Discipline-specific knowledge and capabilities |
| ULO7 | Perform professionally and effectively as part of a team to develop a business plan | GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 3:| Assessment description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
| Assessment 1: Weekly Individual Readiness Assurance Tests (iRATs), prior to Team-Based Activity | 9 sessions with 10 MCQs each | 30% |
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| Assessment 2: Business Plan | 1500 words | 40% |
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| Assessment 3: Ethical reflection research paper | 1000 words | 20% |
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| Assessment 4: Peer review of team | Ranking of peers in study group | 10% |
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The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Successful completion of Professionalism and Placement (P & P) requirements, as defined in the Optometry P & P guide is a hurdle requirement. Students are responsible for reading and understanding the P & P Guide document, which will be posted separately on the unit's Cloud site. Failure to read the Guide will not be considered as a valid reason for not meeting professionalism and placement expectations.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: HMO105 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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