ADD304 - Creative Design Studio
Unit details
| Year: | 2022 unit information |
|---|---|
| Important Update: | Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates. Last updated: 4 March 2022 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online |
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Unit Chair: | Trimester 1: Tonya Meyrick |
| Cohort rule: | Nil |
| Prerequisite: | Students must pass 4 credit points from level 2 units in course A343, A344 or A345 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 300-hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 4-hour seminar per week |
| Scheduled learning activities - cloud: | 1 x 4-hour seminar per week (livestreamed with recordings provided) |
Content
Creative Design Studio considers the broader applications of all forms of Design in an evolving contemporary environment. This involves negotiating the expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios. Students work with project strategy, incorporating practical and theoretical considerations for physical and digital systems of branding properties and environmental design. This includes the independent and self-directed development of project scope, from inception and ideation and managing workflow, to provide a range of solutions. Demonstrating outcomes within budgets and on time.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Explore and demonstrate broader applications of visual communication in an evolving contemporary environment | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO2 | Research and evaluate expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios | GLO4: Critical thinking |
| ULO3 | Demonstrate engagement with advanced ideation and the synthesis of | GLO5: Problem Solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Research Investigation | 2400 words or equivalent | 30% | Information not yet available |
| Assessment 2 - Project 1 | 2400 words or equivalent | 30% | Information not yet available |
| Assessment 3 - Project 2 | 3200 words or equivalent | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Buschgens, M., et al. (2020). "How brand owners construct imagined
worlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.
Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic
design systems. Hoboken, New Jersey: John Wiley & Sons
Ioannides, M. (2018). Digital Cultural Heritage. Springer International
Publishing.
Rouse, R. R. R. s., & Holloway-Attaway, L. L. H.-A. s. (2020). A prehistory of the interactive reader and design principles for storytelling in postdigital culture. Book 2.0, 10(1), 7-42. https://doi.org/10.1386/btwo_00018_1
Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic and
narrative representations and co-branding." Journal of Brand Management.
Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative problem solving with UX sketching. Burlington, MA:
Focal Press, 2016.
Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic Design
Reader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury: 425-431
Walker, S. (2017). "Research in graphic design." The Design Journal 20(5): 549-559.
Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint of
Bloomsbury Publishing Plc.
Unit Fee Information
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