ADA204 - Motion Graphics for Film and Advertising
Unit details
| Year: | 2022 unit information |
|---|---|
| Important Update: | Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates. Last updated: 4 March 2022 |
| Enrolment modes: | Trimester 2: Burwood (Melbourne) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Simeon Taylor |
| Cohort rule: | Nil |
| Prerequisite: | Students must complete four units at level 1 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1-hour class per week, 1 x 2-hour seminar per week |
Content
Motion Graphics for Film and Advertising focuses on developing student's creative and technical skills for creating 3D motion graphics. Motion Graphics are short animations used throughout the visual medias, in films, advertising, community campaigns, music videos, and shows. They can be informative, abstract, visually arresting, satisfying to make, and entertaining to experience. Students will gain an understanding of what makes for great motion graphics through selected case studies. They will be given the building blocks for developing their own graphics, looking at both 3D and compositing techniques. They will get to design and build their own folio worthy motion graphics.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Create complex motion graphics using 3d software | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Create detailed motion graphics using compositing software | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Analyse and apply aesthetic, design, and style concepts relating to motion graphics | GLO4: Critical thinking |
| ULO4 | Research and develop a detailed solution to a client brief including evaluating the issues of aesthetics, design, and technologies | GLO5: Problem solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Exercises | 30% | Information not yet available | |
| Assessment 2 - Case Study | 30% | Information not yet available | |
| Assessment 3 (Individual or pairs) - Final Project | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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