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MPE701 - Information Technology, Markets and Business Strategy

Year	2025 unit information
Enrolment modes:	Trimester 2: Burwood (Melbourne), Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 2: Ching-Jen Sun
Previously:
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	Nil
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	1 x 1.5 hour on-campus lecture (recording provided) and 1 x 1.5 hour on-campus seminar each week.
Educator-facilitated (scheduled) learning activities - online unit enrolment:	1 x 1.5 hour lecture recording provided and 1 x 1.5 hour online seminar each week.
Typical study commitment:	Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.

Content

Exploring the intersection of Information Technology (IT) and business strategy within an economic framework, Information Technology, Markets and Business Strategy is a dynamic and cutting-edge unit designed to equip students with the knowledge and skills necessary to navigate the rapidly evolving landscape of technology-driven business environments. The unit emphasises the critical role of identifying market fundamentals and leveraging the latest technological opportunities for businesses to maintain their competitive advantage and thrive in the market. Through engaging real-world case studies and a comprehensive exploration of key topics, including economic principles, game theory, market analysis, artificial intelligence, and digital transformation, students will acquire a deep understanding of the synergies between IT and economic theory, enabling them to craft effective business strategies. This unit is designed to empower students to become strategic IT leaders, capable of navigating the complexities of the modern business landscape and shaping the future of business in our increasingly digital world.

Learning Outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Analyse the operation of various IT-enabled business strategies.	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking
ULO2	Evaluate the market and recognise opportunities under competition using economic concepts.	GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO3	Synthesise interdisciplinary knowledge, employ empirical research techniques and source relevant data to design IT-enabled business strategies to achieve organisational goals.	GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO5: Problem solving

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: (Individual) Problem Based Written Assignment	2000 words	50%	Week 7
Assessment 2: (Individual) Case Study Data analysis with Written Report (Business)	2000 words	50%	Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for MPE701 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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