Executive Graduate Certificate of Sport Business
2025 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Executive Graduate Certificate of Sport Business |
| Deakin course code | M539 |
| Faculty | Faculty of Business and Law |
| Campus | There is currently no intake into this course. |
| Duration | 1 year part-time |
| Course Map - enrolment planning tool | The course map for new students commencing from Trimester 1 2025 will be available soon. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Currently no intake into this course. INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia. | |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
The next decade is set to be a transformational era in Australian sport. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you need to be part of this pivotal time.
Australia has been selected to host a suite of major international sporting events including the 2027 Rugby World Cup and 2027 Netball World Cup: a line up that culminates with the 2032 Brisbane Olympic and Paralympic Games.
This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries.
Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?
With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals – the flexible delivery of curriculum is geared towards the working professional.
Interested in taking your education further? This course is a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain 4 credit points towards completion of the masters degree.
This graduate certificate prepares you to:
- Understand and respond to contemporary issues in sport.
- Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
- Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
- Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Career opportunities
This course is an ideal entry point for mid to senior-level executives and managers who want to build on their current sports management career.
As a graduate, roles you could secure include:
- development/engagement officer
- executive/senior manager of institutions/clubs and leagues
- sports business strategist/analyst
- sports marketing manager.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry. |
| Communication | Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings. |
| Digital literacy | Not explicitly addressed as a learning outcome in this award |
| Critical thinking | Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry. |
| Problem solving | Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry. |
| Self-management | Not explicitly addressed as a learning outcome in this award. |
| Teamwork | Not explicitly addressed as a learning outcome in this award. |
| Global citizenship | Not explicitly addressed as a learning outcome in this award. |
Course rules
To complete the Executive Graduate Certificate of Sport Business students must pass 4 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 2 credit points of core units
- 2 credit points of course elective units (excluding MMS710)
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Note:
- This course is part-time only.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMS705 | Contemporary Issues in Sport |
| MMS707 | Sport Industry Regulation and Negotiation |
Course electives
Select 2 credit points from:
| MBA702 | Financial Decision Making |
| MMS702 | Fan and Participant Engagement |
| MMS706 | Sport Business Analytics |
| MMS708 | Sport Workforce Planning |
| MMS709 | Sport Leadership and Governance |
| MMS713 | Sport Policy and Development |
| MMS773 | Sport Media and Broadcasting |
| MMS774 | Sport Events and Venue Operations |
or an elective approved by the Course Director
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.