ALR376 - Ethics, Persuasion and Society
Unit details
| Year: | 2022 unit information |
|---|---|
| Important Update: | Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates. Last updated: 4 March 2022 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Kristin Demetrious Trimester 3: Kristin Demetrious |
| Cohort rule: | Nil |
| Prerequisite: | Students must pass any two level 2 units |
| Corequisite: | Nil |
| Incompatible with: | ALR276 |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud: | Learning experiences are via CloudDeakin |
Content
This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply knowledge of ethics, persuasive language practices in communication industries and analyse the consequences for people and society | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical Thinking GLO5: Problem Solving |
| ULO2 | Apply theories and frameworks to critically reflect on the case studies in relation to ethics, and social impact | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking GLO5: Problem Solving GLO8: Global Citizenship |
| ULO3 | Critically engage with real-world texts to analyse persuasion using accepted writing techniques | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Written Assignment | 1600 words or equivalent | 40% | To be advised |
| Assessment 2 - Online exercises | 800 words or equivalent | 20% | To be advised |
| Assessment 3 - Written Assignment | 1600 words or equivalent | 40% | To be advised |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Unit Fee Information
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