Bachelor of Business (Sport Management)

2025 Deakin University Handbook

Year	2025 course information
Award granted	Bachelor of Business (Sport Management)
Deakin course code	M391
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	3 years full-time or part-time equivalent
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2025. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	072593G Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course sub-headings

Course overview

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). Develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. Learn how to manage the business side of sport with specialised training in sport marketing, finance, management and law, so you can thrive in increasingly professionalised sporting organisations. You can also expand on your business expertise by completing a complementary business major.

You will gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Melbourne Cricket Club (MCC), Australian Football League (AFL), Swimming Australia, Geelong Cats, Sport Australia Hall of Fame, Netball Victoria and many more, will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

Want to help shape the future of your favourite sports?

Develop the skills needed to make a real impact through hands-on experience. You will participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You will benefit from their knowledge and strategies, while growing your professional networks through their vast connections.

With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Career opportunities

The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include:

advertisement and sponsorship consultant
commercial partnership administrator
competitions coordinator
corporate partnerships coordinator
event operations coordinator
facility manager
media and marketing manager
player agent
professional players’ manager
public relations officer
sport analyst
sport management consultant
ticketing and engagement coordinator.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations
Communication	Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings
Digital literacy	Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry
Critical thinking	Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry
Problem solving	Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry
Self-management	Demonstrate skills to work independently and take responsibility for continuing professional development
Teamwork	Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry
Global citizenship	Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural)

Course rules

To complete the Bachelor of Business (Sport Management) students must pass 24 credit points and meet the following course rules to be eligible to graduate:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
16 credit points of core units
8 credit points of open elective units (which may include a major)
a maximum of 10 credit points at level 1
a minimum of 6 credit points at level 3 (4 credit points of Faculty of Business and Law units)

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:

DAI001

Academic Integrity and Respect at Deakin

Core units

Business Core Units

MAA103

Accounting for Decision Making

MAE101

Economic Principles

MAF101

Fundamentals of Finance

MIS171

Business Analytics

MLC101

Law for Commerce

MMK101

Marketing Fundamentals

MMM132

Management

MWL101

Professional Insight

Sport Management Core Units

Sport and the Law

Sport Organisation

Sport in Society

High Performance Sport Environments

MMS306

Sport Industry Experience

MMS307

Sport Facility and Event Management

MMS308

Sport Marketing ^(Capstone)

MMS313

Sport Leadership and Governance ^(Capstone)

Open elective units

The 8 credit points of open elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:

MMS314

Sport Policy and Development

Work experience

This course provides students the opportunity to complete one or more elective work integrated learning units.
More Information: WIL Programs

Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Other learning experiences

This course includes the option of other learning experiences (ie an approved international learning experience)

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.